Joe Public Book Club: Marketing as a Business Driver
From the Author:
The classic four P’s of marketing — product, price, place, and promotion — are marketing staples across all industries, right? Not so fast. Since the dawn of hospital marketing, our industry has been primarily focused on one aspect: promotion.
With the emergence of a digital-dominant marketing approach, hospital marketers are expanding their focus to touch all four P’s and developing more strategic and holistic marketing plans to drive business results.
During our next book club session, we will discuss yet another best practice of leading health system marketers, New Imperative Two: Marketing as A Business Driver.
While reading Joe Public III is not required to participate in the book club, click here to buy it today!
Author of the “Joe Public” Series
Former VP, Marketing and Planning
Brigham and Women’s Hospital