Building upon the foundation of ReviveHealth’s thought-provoking “Joe Public” book series on the transformation of healthcare marketing, the Joe Public Summit will offer two days of expert panels, executive keynotes by business and marketing leaders, and hands-on brand workshops.
- Day One focuses on the big picture and important trends for all marketers surrounding the business of healthcare, with provocative speakers — including Paul Matsen (Cleveland Clinic) and Matt Gove (Piedmont Healthcare) — addressing policy change, new care models, Wall Street’s expectations, and more. Attendees will be joined on Day One by health systems executives responsible for financial and managed care operations – the architects of innovative risk arrangements and business relationships — culminating in an exclusive cocktail and dinner event.
- Day Two will address the new era of marketing communication in healthcare through an interactive series of small group workshops, panels, and keynotes. Attendees will hear from the nation’s leading marketing minds in healthcare, and get trained by ReviveHealth’s strategists on how to be change leaders in their organizations.
Attendees will also receive exclusive access to the full findings of ReviveHealth’s 11th Annual Trust Index Research and a copy of the third installment in the “Joe Public” book series, Joe Public III: The End of Hospital Marketing.
This year, The Joe Public Summit will be held at the NOPSI Hotel, located in the former headquarters of New Orleans Public Service Incorporated. Designated “One of 2017’s Most Anticipated Openings” by Forbes, the luxury hotel is situated in the heart of the Central Business District, just two blocks away from Canal Street and the historic French Quarter. Architecturally unique and industrially elegant, NOPSI Hotel features 217 guest rooms including 76 suites, 14,000 square feet of gathering space and an upscale, modern dining experience in its main restaurant, “Public Service.”
Breakfast, lunch, and refreshments will be provided, including wine during the event’s most popular sessions. And as always, we will host a spectacular dinner and reception at one of the city’s most unique and memorable restaurants.
Please contact Sue Gordon (firstname.lastname@example.org) if you are having trouble booking your stay at The Nopsi Hotel.
TUESDAY, JANUARY 30
7:00 a.m. Breakfast
8:00 a.m. Keynote: Health System Transformation: What to Watch and How to Prepare
PAUL KECKLEY // THE KECKLEY GROUP
9:00 a.m. Drinks Anyone? A Toxic Cocktail in 2018
EMILY EVANS // HEDGEYE
9:45 a.m. The Transformative Effects of Retail Health: A View from Wall Street
JOSH RASKIN // NEPHRON RESEARCH
11:00 a.m. Value is in the Eye of the Beholder
DAVID PERRY // UNIVERSITY OF UTAH
12:00 p.m. Lessons Learned from Hospital-based ACOs with Industry-Leading Success
LYNN BARR // CARAVAN HEALTH
1:45 p.m. Marketing, Meet Finance: The Costs (and Benefits) of Rebrand Implementation
2:30 p.m. Home Recovery Care: Enabling Modern-Day Acute Care Delivery
TRAVIS MESSINA // CONTESSA HEALTH
3:30 p.m. A Success Story from the Front Lines
DENNIS BUTTS, CHRIS STANLEY // NAVIGANT
Fancy Cocktail Service
4:45 p.m. Roundtable: The Increasing Consolidation of Independent Physician Groups – What are the Implications?
ANTHONY GABRIEL, MD // RADIOLOGY PARTNERS
CHRISTOPHER LLOYD // PIEDMONT CLINIC
MARIO GONZALEZ // MEDNAX
6:30 p.m. Dinner
WEDNESDAY, JANUARY 31
7:00 a.m. Breakfast
8:00 a.m. Keynote: The Impact of Trust on Brand: 2017 Trust Index
BRANDON EDWARDS, CHRIS BEVOLO // REVIVEHEALTH
9:15 a.m. What it Means To Be Data-Driven
PAUL MATSEN // CLEVELAND CLINIC
10:45 a.m. Panel: The New Relationship Between Marketing and Consumer Experience
PAUL RATZKY (MODERATOR) // REVIVEHEALTH
AARON CLIFFORD // BINARY FOUNTAIN
ROB BIRGFELD // INOVA
TRAVIS MOORE // KYRUUS
1:00 p.m. The Power of Contrarian Thinking
MATT GOVE // PIEDMONT HEALTHCARE
2:00 p.m. Small Groups: Contrarian Workshop
CHRIS BEVOLO, BRANDON EDWARDS, ASHLEY MERCHANT // REVIVEHEALTH
3:15 p.m. Panel: Moving from a “Sick” Brand to a “Health” Brand
ASHLEY MERCHANT (MODERATOR) // REVIVEHEALTH
JILL AUSTIN // VANDERBILT UNIVERSITY MEDICAL CENTER
4:15 p.m. Keynote: What Does A Change Leader Look Like? Learnings From Joe Public III: The End of Hospital Marketing
CHRIS BEVOLO // REVIVEHEALTH
Cocktails and Dinner
If you’re ready to book, you can register today.