Building upon the foundation of ReviveHealth’s thought-provoking “Joe Public” book series on the transformation of healthcare marketing, the Joe Public Summit will offer two days of expert panels, executive keynotes by business and marketing leaders, and hands-on brand workshops.
- Day One focuses on the business of healthcare, with provocative speakers addressing policy change, new care models, Wall Street’s expectations, and more. Attendees will be joined on Day One by health systems executives responsible for financial and managed care operations – the architects of innovative risk arrangements and business relationships – culminating in an exclusive cocktail and dinner event.
- Day Two will address the new era of marketing communication in healthcare through an interactive series of small group workshops, panels, and keynotes. Attendees will hear from the nation’s leading marketing minds in healthcare, and get trained by ReviveHealth’s strategists on how to be change leaders in their organizations.
Attendees will also receive exclusive access to the full findings of ReviveHealth’s 11th Annual Trust Index Research and a copy of the third installment in the “Joe Public” book series.
This year, The Joe Public Summit will be held at the NOPSI Hotel, located in the former headquarters of New Orleans Public Service Incorporated. Designated “One of 2017’s Most Anticipated Openings” by Forbes, the luxury hotel is situated in the heart of the Central Business District, just two blocks away from Canal Street and the historic French Quarter. Architecturally unique and industrially elegant, NOPSI Hotel features 217 guest rooms including 76 suites, 14,000 square feet of gathering space and an upscale, modern dining experience in its main restaurant, “Public Service.”
Breakfast, lunch, and refreshments will be provided, including wine during the event’s most popular sessions. And as always, we will host a spectacular dinner and reception at one of the city’s most unique and memorable restaurants.
TUESDAY, JANUARY 30
7:00 a.m. Breakfast
8:00 a.m. PAUL KECKLEY // THE KECKLEY GROUP
9:15 a.m. RADIOLOGY PARTNERS, NORTHSTAR ANESTHESIA
Roundtable: The Increasing Consolidation of Independent Physician Groups – What are the implications for the Health System?
10:30 a.m. Break
10:45 a.m. To Be Announced
12:00 p.m. NICK RAGONE // ASCENSION
Consumer Engagement: Brand, access, and convenience in the changing healthcare landscape
1:00 p.m. Lunch
2:00 p.m. TRAVIS MESSINA // CONTESSA HEALTH
Thinking About Unifying Care: A New Perspective
3:00 p.m. NAVIGANT
A Success Story from the Front Lines
4:15 p.m. The Famous Wine Service
4:30 p.m. SHERYL SKOLNICK // MIZUHO SECURITIES USA
The Wall Street View
6:30 p.m. Cocktails & Dinner
WEDNESDAY, JANUARY 31
7:00 a.m. Breakfast
8:00 a.m. BRANDON EDWARDS AND CHRIS BEARG // REVIVEHEALTH
Keynote: The Impact of Trust on Brand: Reveal of 2017 Trust Index Research
9:15 a.m. PAUL RATZKY (MODERATOR) // REVIVEHEALTH
Panel: What it Means To Be Data-Driven
10:30 a.m. Break
Panel: The New Relationship Between Marketing and Customer Experience
12:00 p.m Lunch
1:00 p.m. CHRIS BEVOLO (MODERATOR) // REVIVEHEALTH
Roundtable: The Power of Contrarian Thinking
2:00 p.m. CHRIS BEVOLO (MODERATOR) // REVIVEHEALTH
Small Group Workshop: Contrarian Workshops
3:00 p.m. Break
3:15 p.m. ASHLEY MERCHANT (MODERATOR) // REVIVEHEALTH
Panel: Patient Experience – The Roles of Marketing and Technology
4:15 p.m. CHRIS BEVOLO // REVIVEHEALTH
Keynote: What Does A Change Leader Look Like? Learnings From Joe Public 3: The End of Hospital Marketing
5:30 p.m. Cocktail Hour & Dinner
If you’re ready to book, you can register today.