SHSMD Connections 2016

Join ReviveHealth at the 2016 SHSMD Connections

September 11-14, Chicago

Healthcare marketing is being fundamentally reengineered – Are you ready?

Our industry is undergoing a level of change that’s unprecedented in its scope and impact. Accountable care. Population health management. Fee for value. Retail health. Consumerism in all its forms is fundamentally altering our relationships with patients.

The tools and strategies we can leverage as marketers continue to shift at light speed – digital, social media, marketing automation, personalized marketing. The truth is, this is blurring the lines among marketing, PR, branding, and digital in unprecedented ways as well.

We can’t rely on a transformation to make it all happen for us or to us. We need to identity what truly needs to be done to leverage the change all around us — we can’t wait for transformation; we need to reengineer our approach.  

Join Our Featured Speaker Sessions:

REENGINEERING MARKETING FOR THE NEW HEALTHCARE WORLD

Tuesday, Sept. 13, 1:45-2:45 p.m.

Chris Bevolo will present alongside Vanderbilt University Medical Center Chief Marketing Officer Jill Austin about the difficult—and sometimes grueling—work undertaken by the academic medical center’s leadership over the past year and half to fundamentally change their approach to marketing communications.

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Join Our Featured Speaker Sessions:

GOING ALL THE WAY: HEALTH SYSTEMS AS HEALTH INSURERS

Tuesday, Sept. 13, 9:00-10:00 a.m.

According to The College Board, 28 percent of hospitals hope to launch their own insurance plan within five years. To accomplish this efficiently and effectively, proven methods are critical. Hear from experts on the marketing and communications tools, processes, and strategies that will position your organization for success. Panelists include: Lindsay Resnick, EVP, ReviveHealth; Diane Ewing, System VP and Chief Communications Officer, Premier Health; and Ramon Soto, SVP and Chief Marketing and Communications Officer, Northwell Health.

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Join Our Featured Speaker Sessions:

DEVELOPING AN ECOSYSTEM OF HEALTH

Monday, Sept. 12, 2:15-3:30 p.m.

Hear from Roger Jansen, Ph.D, senior vice president and chief strategy officer at Spectrum Health about how they are identifying new growth opportunities, including nontraditional ideas focused on the consumer perspective, to develop a new ecosystem focused on health. The strategy at Spectrum Health focuses on meeting people on their health journey, connecting them with important products in a just in time way, surrounding the customer as a trusted brand.

Event Resources:

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