The Joe Public Book Club

Intimate chats exploring the latest and greatest in health system marketing.

Our book club sessions will be focused on the six New Imperatives featured in the final installment of the Joe Public series — Joe Public III: The End of Hospital Marketing. Haven’t read the book yet? It’s not required to know the book inside and out to participate, so we still encourage you to join! These sessions will be designed exclusively for health system marketers.

Before each session, we’ll ask you to submit questions so that Chris (alongside some of the other leaders who were interviewed for the book) can go in-depth with answers and make sure that we’re addressing the topics YOU want to hear about and that you walk away with tangible tactics for successfully marketing your hospital or health system.

Next up:

Owning the Experience

Thursday, June 28 at 1pm Central, with special guest Matt Gove.

Previous episodes:

Data-Driven Marketing

Originally recorded on May 29th, 2018 with special guest David Duvall.
Watch the teaser video below, then fill out the form to watch the full webinar!

Marketing as a Business Driver

Originally recorded on April 25th, 2018 with special guest Vicki Amalfitano.
Watch the teaser video below, then fill out the form to watch the full webinar!

Digital Dominates (Duh!)

Originally recorded on March 27th, 2018.
Watch the teaser video below, then fill out the form to watch the full webinar!

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LIVE Health System Marketing Webinar: Owning the Experience