Vanderbilt University Medical Center Taps ReviveHealth as Integrated Marketing Agency of Record
Nashville – ReviveHealth, a Weber Shandwick company and one of the industry’s premier integrated marketing communications firms for health systems, health services and health technology, today announced that it has been named integrated marketing agency of record for Vanderbilt University Medical Center (VUMC), which includes a leading medical research center and the highest-ranked hospital in Tennessee. The selection follows an agency review initiated in 2016, and ReviveHealth is tasked with stewardship of VUMC’s brand and all marketing, advertising, digital, social and PR work to support the organization.
“Vanderbilt is rapidly innovating its approach to healthcare delivery, and we needed an agency partner that not only understands our clinical and business strategies, but can help us with creative tools and tactics to engage consumers across all platforms,” said VUMC Chief Marketing Officer Jill Austin. “We are working with ReviveHealth in this new capacity to develop and execute strategies that continue to differentiate our brand and that reach people where they are, which is increasingly mobile, always on, and with a whole new set of expectations when it comes to the experience they have with our brand.”
As part of the Weber Shandwick Global Healthcare practice, ReviveHealth brings clients the expertise of a healthcare specialist agency, plus the breadth, capabilities, and relationships of a global leader in communications. As a result, the agency is uniquely positioned to help drive growth and differentiation for VUMC amid a rapidly changing marketing communication ecosystem through integrated marketing initiatives, creative development, digital engagement, and media planning and buying.
“We are honored to be selected by VUMC as its agency of record for marketing and advertising,” said Brandon Edwards, chief executive officer of ReviveHealth. “We have diversified our capabilities and put purpose at the core to be able to help our clients navigate the advertising and digital landscape, and evolve and grow their businesses using the most innovative platforms and tools.”
ReviveHealth first began working with Vanderbilt in 2012, helping the academic medical center with specific PR needs, with the engagement expanding in 2015 as VUMC sought expertise to rethink its marketing strategy with a digital-first mindset. ReviveHealth has also been engaged to develop the brand and go-to-market strategy for the Vanderbilt Health Affiliated Network, one of the largest physician-led networks in the country that brings together doctors, hospitals and health systems, insurers, and businesses across Tennessee and surrounding states to deliver population health.
ReviveHealth, a Weber Shandwick company, is a healthcare integrated marketing agency that brings together digital, creative, and communication to build and protect brands, amplify business to business and consumer marketing, and create inspired customer experiences. Clients include healthcare companies reaching across the provider, payer, service and technology landscape. ReviveHealth’s work and culture are perennially recognized by its peers, including being named 2016 Small Agency of the Year finalist (PRWeek) and 2016 Boutique Agency of the Year/Best Agency to Work For (The Holmes Report). ReviveHealth has offices in Nashville, Minneapolis, Chicago, and Santa Barbara. Explore and follow ReviveHealth at thinkrevivehealth.com and on Twitter at @ThinkRevive.
About Vanderbilt University Medical Center
Vanderbilt University Medical Center is home to Vanderbilt University Adult Hospital, The Monroe Carell Jr. Children’s Hospital at Vanderbilt, the Vanderbilt Psychiatric Hospital and the Vanderbilt Stallworth Rehabilitation Hospital. These hospitals experienced more than 63,000 inpatient admissions during the most recent fiscal year. Vanderbilt’s adult and pediatric clinics treated 2.2 million patients during this same period.
Both the Vanderbilt University School of Medicine and School of Nursing are recognized by U.S. News & World Report’s annual Best Graduate Schools as among the nation’s best with the School of Medicine currently ranked 15th and the School of Nursing 13th. Through its programs in Graduate Medical Education the Medical Center is also home to more than 1,000 physicians in training who are amassing clinical expertise in over 90 residency and fellowship programs.
The School of Medicine’s biomedical research program has earned its place among the nation’s top 10 academic medical centers in terms of public and private research funding, receiving more than $500 million in total funding during 2016.
Vanderbilt University Adult Hospital and the Monroe Carell Jr. Children’s Hospital at Vanderbilt are recognized each year by U.S. News & World Report’s Best Hospitals rankings as national leaders. In the publication’s most recent rankings Vanderbilt’s hospitals finished with 19 nationally ranked adult and pediatric specialties.