Executive Vice President
Using his ever-growing insight into the industry, Chris’ primary role is to provide strategic guidance in the areas of brand, marketing, digital, and change management to hospitals and health systems across the country. Before coming to the agency, Chris was owner and lead strategist of Interval, a Minneapolis-based healthcare marketing firm he founded in 1995, which gained a national reputation for dismantling the status quo in healthcare marketing.
His 2011 book, “Joe Public Doesn’t Care About Your Hospital,” has become the field guide for driving transformation in hospital marketing departments across the country. His most recent book, “Joe Public II: Embracing the New Paradigm,” released in September 2014, provides a pathway for marketing leaders who want to master the new world of digital and content marketing.
Chris is a frequent keynote speaker and featured presenter on the topics of healthcare marketing and branding, and has authored two other books, “A Marketer’s Guide to Measuring Results” (2010) and “A Marketer’s Guide to Brand Strategy” (2008), as well as a popular blog and numerous articles and papers. He received a bachelor’s degree in journalism and mass communications from Iowa State University and a MBA from the University of St. Thomas in Minneapolis.