Executive Vice President
Chris’ primary role is to provide leadership and guidance in the areas of strategy, brand, marketing, digital, and change management to hospitals and health systems across the country. Before coming to the agency, Chris was owner and lead strategist of Interval, a Minneapolisbased healthcare marketing firm he founded in 1995, which gained a national reputation for dismantling the status quo in healthcare marketing.
Chris has written five books, including the 2011 book, “Joe Public Doesn’t Care About Your Hospital,” which became a field guide for driving transformation in hospital marketing departments across the country. His newest book, “Joe Public III: The End of Hospital Marketing” was released in January of 2018. It celebrates the industry’s latest achievements and presents six “New Imperatives” for health system marketing success.
Chris is a frequent keynote speaker and featured presenter on the topics of healthcare marketing and branding, and has authored a popular blog and numerous articles and papers. He received a bachelor’s degree in journalism and mass communications from Iowa State University and a MBA from the University of St. Thomas in Minneapolis.