The Reengineering Playbook for Health System Marketers

Three core components to drive your organization forward

Over the past few years, health systems across the U.S. have embarked on efforts to overhaul their approaches to consumer marketing.

In the face of dramatic industry changes, marketing leaders must engage patients in an increasingly digitized, connected landscape. In the face of the digital revolution and, of course, consumerism, marketing leaders have searched for ways to not only catch up, but move beyond the status quo in any way possible. We’ve labeled these efforts “reengineering.”

Reengineering Playbook CoverThe Reengineering Playbook for Health Systems Marketers will help you get started with three core components that are essential to a successful reengineering effort:

• Marketing vision
• Department restructuring
• Reengineering roadmap

You’ll learn the purpose of each component along with key tips for successfully creating each.

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