In his two previous Joe Public books that called for revolutionary change in the healthcare marketing field, Chris Bevolo expressed the idea that as a whole, the health system sector was a decade behind other industries in its understanding and application of marketing and branding.
But over the past few years, this gap has clearly closed, as a number of leading health system marketers are taking advanced and innovative approaches to marketing and branding. Or put another way, we’ve arrived at a place where great hospital marketing can be described simply as great marketing.
Chris’s upcoming book, “Joe Public III: The End Of Hospital Marketing,” outlines the new best practices in hospital and health system marketing. Chris also shares what the marketing leaders at these organizations have in common that helps them drive greater success.
A Manifesto for Transforming Healthcare Marketing
Since 2008, Chris Bevolo has been crusading for change in healthcare marketing. His 2011 book, “Joe Public Doesn’t Care About Your Hospital,” has been a driver of dramatic change in health system marketing efforts across the country. Building on the success of the first book, in 2014 he released “Joe Public II: Embracing the New Paradigm,” a strategic guide to digital and content marketing for hospitals and health systems.
Those books form the foundation of a point of view that now guides ReviveHealth’s approach to health system marketing. Marketing visions, department restructuring, digital integration, change management – Revive is working with clients today on all of these efforts and more. And because the need for change is as great today as ever, we continue to generate more content and resources, from the emerging “confluence” trend to the growing role of the marketing technology “stack.”